the brimm

THE BRIMM

The Focused Fix

You Know What the Problem Is.
Let's Fix It. In Two Weeks.

You don't need a full audit. You don't need a six-week deep dive. You have one specific thing that's been costing you — and you need someone sharp to help you solve it, fast. That's exactly what this is.

Not sure if the Focused Fix is right? Start with a free call and we'll figure it out together.

Book a Free Call → Apply Now

The Scalpel, Not the Swiss Army Knife

You don't need everything fixed.
You need the right thing fixed first.

The Focused Fix is for the founder who isn't in the dark about their business. You know what the problem is. You've known for a while. You just haven't had the time, the outside perspective, or the right person in the room to actually solve it.

Two weeks. One problem. A clear fix and an action plan you can implement immediately. That's the entire scope — by design. When you try to fix everything at once, nothing really gets fixed. This is different.

"The scalpel, not the swiss army knife."
— How Sallie describes the Focused Fix

Does This Sound Like You?

"My pricing is off but I don't know how to fix it without losing customers."
"I know my revenue mix is wrong — I'm doing too much of the low-margin stuff."
"My customer retention is terrible and I can't figure out why."
"I need to figure out where my team capacity is actually going."
"There's one thing that's been nagging me for months. I just need someone to help me solve it."
"I'm not ready for a full strategic plan — but I need to do something now."

Not quite right?

If you're not sure what the problem is — or you suspect it's bigger than one thing — the Strategic Plan is probably the better fit. We can figure that out on a free call.

Common Focus Areas

Here's What We Often Fix.
But You Pick What Matters Most.

These are some of the most common problems founders bring to the Focused Fix. If yours isn't listed — bring it anyway. If you can name it, we can fix it.

01
Pricing Strategy
You're undercharging, inconsistently pricing, or losing margin without knowing it. We find the right number and build the rationale to hold it.
02
Revenue Mix
You're doing too much of the wrong stuff. We identify which products, channels, or customers are actually driving profit — and which ones are draining it.
03
Customer Retention
Customers buy once and disappear. We diagnose why and build a straightforward plan to bring them back and keep them buying.
04
Team Capacity
You're the bottleneck and you know it. We map where your team's time is going and figure out what to delegate, eliminate, or automate.
05
Offer Clarity
Your offer is confusing — to customers or to you. We simplify it, tighten the positioning, and make sure what you're selling actually matches what people want to buy.
06
Something Else
You name it. If there's a specific problem that's been sitting on your shoulder for months, bring it. That's the whole point of this engagement.

You tell me what's most pressing — I never prescribe the focus area for you. The whole point is that you already know what needs attention. My job is to help you fix it.

The Process

Two Weeks. One Problem. Done.

Fast doesn't mean shallow. Here's exactly how the two weeks work.

01
Before We Start
You Name the Problem
Before we kick off, you tell me what you want to focus on. I never tell you what your problem is — that's your call. I'll send a short intake form so I can understand the context before our first call, and we align on scope so we both know exactly what we're solving.
02
Week 1
Deep Dive on That One Thing
We kick off with a focused strategy session — just the two of us, going deep on your specific problem. I'll ask the questions nobody else has thought to ask, look at the data underneath the issue, and start mapping what's actually driving it. Midweek I may follow up with questions as I dig further.
03
Week 2
The Fix + Your Action Plan
I bring back the diagnosis and the solution — a clear, specific action plan you can start implementing immediately. Not a 40-page deck. A practical document with the insight, the recommendation, and the exact steps to take. We walk through it together so you leave the call knowing exactly what to do next.
04
30 Days Later
Follow-Up Call
A month after we wrap, we reconnect. How's implementation going? What's working? What unexpected questions came up? This call is included — because the real learning always happens once you're in the weeds of making the change.

The Investment

$3,000
2 weeks · One-time · 30-day follow-up call included

"For a focused, specific problem — this is the fastest way to get clarity and a clear path forward without committing to a full engagement."

What's included

  • Pre-work intake form to align on scope
  • Deep-dive strategy session — Week 1
  • Full diagnosis of the specific problem area
  • Clear written fix + immediate action plan
  • Presentation walkthrough — Week 2
  • 30-day follow-up call to support implementation
Book a Free Call First → Apply Now

Is This the Right Starting Point?

The Focused Fix works best when you already know what you're dealing with.

This isn't a discovery engagement — it's a solving engagement. The right candidate knows their problem, is ready to act on the answer, and wants results in two weeks, not two months.

You can name your problem clearly — even if you're not sure how to solve it
You're in business and generating revenue — this isn't for pre-launch
You're ready to implement what we come up with, not just gather information
You want speed — a focused result in two weeks, not a six-week process
You're open to an outside perspective, even if it challenges what you think the answer is

Need something bigger?

If you're not sure what the problem is, or you suspect it's more than one thing, the Strategic Plan is the better fit. It's a full deep-dive across all five areas of your business for $15,000. We can figure out which is right on a free call.

Common Questions

Things People Ask Before They Start

What if my problem is too big for two weeks?
That's worth figuring out before we start — and it's exactly why we align on scope upfront. If what you're dealing with is genuinely larger than one focused problem, I'll tell you honestly and we can talk about whether the Strategic Plan is a better fit. No bait and switch.
What if I'm not sure I can name my problem clearly?
If you can say "something feels off with my pricing" or "I don't understand why customers aren't coming back" — that's enough. You don't need a perfectly articulated problem statement. That's what the first session is for. But if you truly can't name any specific area, the Strategic Plan's discovery process might be more appropriate.
How much of my time does this take?
Plan for about 3–4 hours of your time over the two weeks — the intake form, the Week 1 session, and the Week 2 presentation call. The analysis and solution-building happens on my end between those touchpoints.
Is this the right starting point if I've never worked with a consultant before?
Yes — in fact, it's a great one. $3,000 for a focused, specific result is a low-risk way to experience what this kind of outside perspective can do for your business. A lot of Focused Fix clients end up coming back for the Strategic Plan once they see what we find.
What do I actually get at the end?
A clear written document: the diagnosis, the recommendation, and a specific action plan. Not a deck full of frameworks — a practical guide you can hand to your team or implement yourself the week after we finish. Plus a follow-up call 30 days later to see how it's going.
How do I get started?
Book a free 30-minute call. We'll talk through what you're dealing with and figure out whether the Focused Fix is the right fit. If it is, we'll get you started. If it's not, I'll point you somewhere that is.

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Business and life, both.

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Ready to Fix It?

You've Known What
the Problem Is.
Now Let's Solve It.

Start with a free 30-minute call. We'll make sure this is the right fit, align on what we're solving, and get you started. Two weeks from now, you could have a clear answer and an action plan in hand.

Book a Free Call → Apply Now

30 minutes · Free · On Zoom · No strings attached