It's a Podcast, but it's also a kickstart for your business!

Sallie Holder's female entrepreneur podcast has received rave reviews and ratings both for the subjects she covers and the guests she’s interviewed. Sallie touches on business essentials like pricing and trends while also venturing into broader topics like confidence and anxiety. Rock Middle Podcast helps listeners to get motivated and confident about taking their businesses to the next level.

Sallie Holder’s Beyond Rock Middle podcast has received rave reviews and ratings both for the subjects she covers and the guests she’s interviewed. With subjects like “How Your Past Affects Your Profit” and “How to Deal with the Feelings of Overwhelm,” Sallie touches on business essentials like pricing and trends while also venturing into broader topics like confidence and anxiety. Sallie interviews successful female entrepreneurs to learn their secrets and to inspire others that they, too, can do this. The Beyond Rock Middle Podcast helps listeners to get motivated and confident about taking their businesses to the next level.

Beyond Rock Middle: A Female Entrepreneur Podcast

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What tools help you reach a larger audience? What is holding you back? We know it's important to be seen, but how can we be seen by those we hope to find us? These are common questions all female entrepreneurs have, and that's why we cover this topic in various ways and from varying angles.  I'm sure you'll learn something new to help grow your business's visibility.

How to Market Your Genius

How to Close Every Deal

How can I sell more? How can I convey to my customers that I'm a good fit for them? The sales process often evokes a sense of frustration for many female entrepreneurs. In this podcast we break down "sales" and help you learn to love it. You can get there. Trust me. Tune in to find out how. 

just a bit of what you'll learn here: 

How to Show Up on Social

Whether we like it or not, social media plays a relevant role in business today for the female entrepreneur. How can you show-up on social media and still be authentic to yourself? How can you get it all done - social and the rest of the business too? We tackle it all in this podcast. 

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Raising Your Pricing with Sam Bennett 

Maintaining Confidence Despite the Storms with Stacy Smallwood

How to Deal with the Feelings of Overwhelm

The Price Isn't the Problem

Crush Your Dreams And Your Debt with Bernadette Joy

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Welcome to the BRIMM.

Sallie is a former attorney and COO who had “success” only to leave it all behind to become an entrepreneur. She’s been exactly where you are right now, feeling like there was another level in business but not understanding how to reach it. She studied and scoured through every “expert” program that existed, but none of them were exactly what she wanted. So, she created a new path to get where she wanted to go. Now you’re in luck because we’re going to share it all with you, saving you a few years, thousands of dollars, and some extra wrinkles!

more about The BRIMM

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Join me each week to escape and be refreshed with stories of people who dared not to settle for the American Dream. Go beyond “just getting enough” in life and live into a place where big dreams actually come true. In each episode you’ll: Discover why internal success is better than external success; redefine what “your best” looks like in your life; and free yourself from the guilt of wanting more!



My superpower is helping women become the best version of themselves while pursuing the kind of life they actually want.... one with abundant freedom, joy, and peace. 

- jennifer

"Sallie has a way of being your understanding best friend, while at the same time holding you to your commitments. This is not fluff, but real, practical advice on achieving goals and getting 'unstuck'"

Five Stars:

- AlexA

"Sallie's podcast has been on repeat for me. She doesn't just help you visualize your big picture & goal but shares relatable & tactical examples for raising your own bar (professionally and personally). So many great takeaways from every episode!"

Five Stars:

- silvia

"Sallie provides simple steps to really intimidating 'first steps' on a life changing journey. For the first time in decades, I feel truly motivated to explore my inner self! Thank you Sallie. Sincerely!"

Five Stars:

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It takes more than just tactics to succeed in business. It takes resiliency and the ability to show up daily ready to crush it. How do you do that? Grab your playbook now and start owning your days ahead.  

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