It All Began When I Said "I'm Enough."

I've been "successful" in the way everyone else defines it. I spent more than 10 years providing employment counsel to hundreds of companies like FedEx and Michelin. I then ran 6 different companies in 6 different industries, growing and doubling the revenue of each of them. But none of this felt like it was "enough." Finally, I stopped looking externally and discovered I was "enough" just as I was.

So then, I pivoted to start a coaching business to instill that same confidence I found in myself in other female entrepreneurs. I believe in women's unique abilities to take their passions and turn them into profitable businesses. 

what other people think of me is none of my business. 

In 2019, I founded The BRIMM, The Beyond Rock Middle Movement, named after my bestselling book, Hitting Rock Middle. While I loved offering private coaching to clients, I quickly learned most of my clients also craved more of a sense of community, in addition to coaching. And this isn't just a craving; it's actually a proven fact. The research shows that women grow their businesses 2.5x faster when they're surrounded by other women who are also seeking to expand. I immediately knew I that I needed to change my approach to coaching & create a group atmosphere for female entrepreneurs. 

My superpower is helping women become the best version of themselves while pursuing the kind of business they actually want .... one with abundant freedom, joy, and financial success. 

I invite you to stop searching. You have everything you need within you right now to create the business and the financial success you want.

You're an expert in what you do. You've honed your craft, and now you want the business guidance that will get you to the ultimate end result you crave. You know this isn't your area of expertise, so you're ready to learn from someone who has been there and can show you how to get to that higher level faster. That's what I offer. I'll give you the business strategies to take your offerings (and profits) to the next level, in a supportive, enthusiastic, "I've been there" kinda way. 

I've got you covered! My self-guided courses are the best place to start. They will give you the best content to exponentially grow how much you know, shortening the learning curve and saving you hours if not weeks of work. Then together we'll plan a roadmap to real revenue growth in my signature 90-day live coaching program. Ready to take the business side of things & make it easier? Let's get started! 


Straight talk, strong coffee (w/cream), having an opinion, reading books, data, and cutting out the 'meh' to make room for the very best.


Sacrificing success because you think you have to choose b/w it and your family, alcohol (I'm sober, but I'll be the first to pour your glass of champagne), wasting time, peanut butter, and women who won't support other women.


Researching the latest business ideas (I'm a nerd), guesting on podcasts, on coaching calls with my delightful clients, and on an airplane to anywhere.

daily rituals

Morning affirmations, cuddles with my adorable children + sexy husband, meditation, talking to my twin sister, and Starbucks (Eek!)

the brimm's
2020 retreat





Schitt's Creek...may start again

a coffee, duh!

Badass Habits by Jen Sincero

a TCBY shiver 



The Podcast - "How I Built This"

My Favorite Things

Coffee mugs — I tend to pick up a new one in every city I visit. My collection is now "extensive." Ha! 

my happy place!

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The Beach! It's my zone of serenity where all of my best ideas happen.

Traveling. I've got a map with pins marking all the places we've been. I copied it from my grandparents, who traveled around the world and gave me the bug too. 

My Favorite Things

A great restaurant. I don't cook, so I eat out often. And there's nothing I love more than a beautiful restaurant with great good, followed by an amazing coffee. 

my guilty pleasure

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Ice cream. There's a little place in Pawley's Island, SC that makes the best I've ever tasted. 

Reading! I love to read. My goal is to read 60 books this year. Did you know the average CEO reads that many every year? While the average person reads 1 a year. 

This      That



night owl

no TOPSheet







early bird




lime lacroix

Where I stand on the super important stuff... Agree / disagree? 

“Sallie helped me make sense of all the business stuff I skip over as a creative. I now know how to express and sell what I have to anyone.  ”


so they say:

You need to shake things up. Your old ways aren't working. It's 2021, and after the dumpster fire of 2020, things will be a changin'. Don't get left behind. There's never been a more critical time to stay in the know. Use this free download to learn a few of the latest ways to amp up the volume on your business. 

Five simple tips that will shift your business (for the better)!

Better than Free Coffee!

let's work together

I'm so much more than your "cheerleader." I'm the person who will encourage you to go out on a limb & help you realize what you're made of. I'll be there for you every step of the way - the first to support your risk-taking, decision-making, & revenue- generating!  I can't wait to work with you. 

did we just become best friends?