It All Began When She Said,
“I am Enough.”

Throughout her life, Sallie had been “successful” in a way that others had defined it: she had spent more than 10 years providing employment counsel to hundreds of companies like FedEX and Michelin. She then ran six different companies in six different industries, growing and doubling the revenue of each of them. However, she found that none of it was enough for her. Finally, after much introspection, she realized she needed to stop looking externally, and that’s when she discovered she was “enough” just as she was.

Upon this realization, she pivoted to start a coaching business to instill that same confidence she found in herself in other female entrepreneurs. Thus, The BRIMM came to be! Here, we all believe in women’s unique abilities to take their passions and turn them into profitable businesses.

Founded in 2019 by Sallie Holder, The BRIMM was named after Sallie’s bestselling book, Hitting Rock Middle. The BRIMM consists of a variety of resources that help women to become strong, bold entrepreneurs. Courses, coaching, podcasts, and workshops all originate from Sallie’s personal experience forging her own path.  

At The BRIMM, we help women become the best version of themselves while pursuing the kind of business they actually want: one with abundant freedom, joy, and financial success.


We believe you have everything you need within you right now to create the business and the financial success you want.

You're an expert in what you do. You've honed your craft, and now you want the business guidance that will get you to the ultimate end result you crave. The BRIMM will give you the business strategies to take your offerings (and profits) to the next level in a supportive, enthusiastic way.

Where to start?
If you’re at the beginning stages of entrepreneurship, we encourage you to buy the book Hitting Rock Middle. It will give you that extra push you need to go after your dreams! We also offer two self-paced courses: the Goal Getter Course, as well as the Sales Generator Series. You can complete both of these on your own, and they’re the perfect tool to help you get on the right path to a successful business.

A more seasoned entrepreneur? Then our Revenue Roadmap will be right up your alley! You’ll be personally coached alongside other female entrepreneurs, and you’ll learn tactics like pricing, marketing, and hiring that will help amp up the results in your business.


Straight talk, strong coffee (w/cream), having an opinion, reading books, data, and cutting out the 'meh' to make room for the very best.

sallie is not about:

Sacrificing success because you think you have to choose b/w it and your family, alcohol (Sallie is sober, but will be the first to pour your glass of champagne), wasting time, peanut butter, and women who won't support other women.

YOU CAN FIND sallie:

Researching the latest business ideas (I'm a nerd), guesting on podcasts, on coaching calls with my delightful clients, and on an airplane to anywhere.

daily rituals

Morning affirmations, cuddles with my adorable children + sexy husband, meditation, talking to my twin sister, and Starbucks (Eek!)





Schitt's Creek...may start again

a coffee, duh!

Badass Habits by Jen Sincero

a TCBY shiver 



The Podcast - "How I Built This"

“Sallie helped me make sense of all the business stuff I skip over as a creative. I now know how to express and sell what I have to anyone.  ”


so they say:

You need to shake things up. Your old ways aren't working. It's 2021, and after the dumpster fire of 2020, things will be a changin'. Don't get left behind. There's never been a more critical time to stay in the know. Use this free download to learn a few of the latest ways to amp up the volume on your business. 

Five simple tips that will shift your business (for the better)!

Better than Free Coffee!

let's work together

At The Brimm, we will give you the tools and confidence to go out on a limb and realize what you’re made of. We’ll be there with you every step of the way, supporting your risk-taking, decision-making, and revenue-generating actions so you can stop settling and become the bold entrepreneur you’ve always wanted to be!

Are you ready to stop settling?