Sell Like You
Mean It
7 Proven Strategies to Scale Your Sales, Grow Your Business, and Own Your Worth
This isn't a book about tricks or scripts. It's the playbook for women who are done undercharging, overdelivering, and quietly wondering why the business they built isn't building the life they want.
7 Strategies. Zero Fluff. All Action.
Each chapter ends with specific action steps you can implement the same week you read it. This is a working document — not a bookshelf decoration.
Why clarity — not a better pitch — is the antidote to fear. Define your vision, your BHAG, and your core values before you touch a single tactic.
Confidence is your #1 sales strategy. Learn the Mindset Loop that keeps you stuck, the Lemonade Stand story, and the 10 reasons confidence drives revenue.
The 5% Rule, Sunday Night Planning, Visionary vs. CEO Mode, and the Plexiglass Box. Structure isn't a cage — it's the architecture of the life you actually want.
Know your ideal customer so deeply she reads your words and says "she's talking to me." The Niche Formula, the Avatar Questions, and the Permission Slip vs. the Mirror.
Your product suite, pricing philosophy, and customer journey. Low ticket to core to high ticket — and why starting at the top changes everything.
The 56-cent statistic. The Three C's of Pricing. The 10% Rule. And the four tactics of confident pricing that will change your revenue this quarter.
Referrals, follow-up, and the 5-Touch Framework. 80% of sales happen between the 5th and 12th contact. Most business owners stop at two.
"You will not get the sale and then feel confident. You have to feel confident first — and then the sale will come."
"When you undercharge, you don't just hurt yourself. You lower the floor for every woman who comes after you."
"5% of your activities produce 95% of your results. The question is: what are you doing with the other 95% of your time?"
You Built Something Real.
Now Make It Pay You What You're Worth.
- You're working harder than ever but profit doesn't match the effort
- You know you need to raise your prices but can't bring yourself to do it
- You're tired of chasing new clients when you have 200 past ones who loved you
- You follow up once, hear nothing, feel embarrassed, and move on
- You've been building bridges to nowhere — busy without moving the needle
- You're ready for a plan that respects both your ambition and your life
Founding Price: $37
Price increases on April 24th. 49 pages of strategy, frameworks, and action steps you can use this week.
Get Your Copy Now →
Hitting Rock Middle: The Roadmap from Empty Success to True Fulfillment
Before building BRIMM Capital, Sallie lived the story so many high-achieving women know by heart: externally successful, internally paralyzed. Six-figure income before 30. Named "Top Professional of the Year." And quietly miserable.
She coined the term "Rock Middle" — that feeling of being too successful to complain but too unfulfilled to stay. In this book, Sallie created the step-by-step plan she wished someone had given her: how to pinpoint who you are, what you actually want, and how to get from where you are to where you were always meant to be.
Through her journey from corporate attorney and COO of six companies to entrepreneur and author, Sallie offers a roadmap that is equal parts practical and deeply personal — for any woman who is ready to stop following someone else's arrows and start building toward her own finish line.
Sallie Ogden
Former labor and employment attorney. CEO of six companies across six industries. Top 3 national sales ranking out of 40,000. Coach to 300+ women entrepreneurs. And the founder of BRIMM Capital — where she helps founder-led businesses doing $500K–$5M find the profit that's already there, reduce owner dependency, and build something worth more.
With 21 years of business experience, a best-selling book, a podcast with 70+ episodes, and a track record that includes $777K in identified profit improvement for a single client — Sallie brings the receipts. Not the fluff.
See It. Solve It. Scale It.
