Sallie Ogden, BRIMM Capital

Business Strategy & AI Integration

You've Built
Something Real.
Let's Make It
Work For You.

You're doing all the right things — and still feel like you're spinning your wheels. I help founders doing $500K–$5M get clear on what's actually working, fix what isn't, and build the AI systems that give them their time back.

Sound Familiar?

You're not failing. You're just doing too much.

01
Spinning your wheels You're working harder than ever but can't point to what's actually moving the needle. Every week feels like the same week.
02
Spread too thin You're running multiple revenue streams, wearing every hat, and slowly becoming the bottleneck in your own business.
03
No idea what to focus on There are a hundred things you could do. But nobody has helped you figure out the three things you should do — right now, in the right order.

"The money is already there. The clarity is what's missing — and that's exactly what I provide."

How I Help

Three Ways to Work Together

Every engagement starts with getting clear on your biggest opportunity. Then we move fast.

Most Popular
The Strategic Plan
"Finally see exactly where your money is going — and where it should be."

A 4–6 week deep-dive into your business. I analyze your financials, your channels, your customers — and hand you a clear roadmap with every opportunity ranked by impact. Most clients uncover $150K–$800K in profit improvements they couldn't see before.

4–6 weeks · Full financial & customer analysis · 12-month roadmap

Learn More →
Fast Results
The Focused Fix
"You know what the problem is. Let's fix it in two weeks."

Not ready for a full strategic plan? The Focused Fix is a 2-week targeted engagement on your single biggest bottleneck. You name the problem — pricing, revenue mix, customer retention, team capacity — and we solve it together, fast.

2 weeks · One focused problem · Scalpel, not a swiss army knife

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New
AI Integration
"Stop doing work that AI could handle in seconds."

I build custom AI systems for your business — content workflows, client communications, follow-up sequences — all trained on your voice and running in about two weeks. Done for you, handed off ready to use. No prompts required on your end.

~2 weeks · Done for you · 30-day check-in included

Learn More →

The Methodology

See It. Solve It. Scale It.

Every engagement follows the same simple framework — because clarity has to come before action. Always.

I'm not here to hand you a 60-page deck and disappear. I'm here to find what's actually happening in your business, fix the specific thing that's costing you the most, and build the systems so you don't end up back in the same place.

S
See It — Find what's hidden
I dig into your financials, your data, and your day-to-day to find what's working, what's costing you, and what's hiding in plain sight. Most founders are surprised by what we find.
S
Solve It — Fix the right thing first
No more guessing which problem to tackle. We prioritize by impact, build the plan, and move. No 90-day "strategy phase" before anything happens.
S
Scale It — Build systems that last
Whether it's an AI workflow, a new revenue strategy, or a CEO dashboard you actually use — I build things that outlast our work together. You don't need me forever. That's the goal.

Client Results

The money really is already there.

Client details anonymized to protect privacy.

$350K+
Profit improvements identified
A hospitality business owner went from overwhelmed and reactive to running a focused, profitable operation — in 6 weeks.
$777K
Hidden in a single channel
An $8M manufacturer had their highest-margin revenue stream buried in aggregate reports. We found it. Then we built a plan to capture it.
$250K
Identified in 4 weeks
A retail founder was running four businesses at once and doing all of them badly. We picked one to dominate. Revenue went up. Stress went down.

What This Actually Looks Like

"One client had $99K in annual organic Google traffic they didn't even know existed. Another had a customer segment generating 49% gross margins — buried inside a single line item on their weekly report. This is the work."

These aren't outliers. In 21 years of business, I've seen the same pattern over and over: the answer is almost always already in your data. You just need someone who knows how to look.

Sallie Ogden

About Sallie

I'm not a consultant.
I'm the person who gets it.

I've spent 21 years in business — including serving as CEO across six different companies in six different industries. That breadth isn't a resume flex. It means I can walk into almost any business and see patterns that someone inside it can't see anymore.

Before that, I practiced as an attorney. Which means I know how to read the fine print, ask the right questions, and build an airtight case for exactly what needs to change — and why.

I work with founder-led businesses doing $500K–$5M in revenue who are successful by most measures — and completely stuck. If that's you, we should talk.

21 Years in Business CEO · 6 Companies · 6 Industries Attorney AI Integration Specialist Greenville, SC

Free Assessment

Not sure where to start? Take the quiz.

The Business AI Assessment takes 3 minutes and tells you exactly where AI can save you the most time — and whether you're ready to start using it right now. It's free, it's fast, and it might surprise you.

Take the Free Assessment →

3 minutes · No email required to start · Instant results

Learn while you listen.

Two podcasts. One for the business, one for the whole you. Because building something sustainable requires both.

Business Strategy
Hitting Rock Middle

For the founder doing $500K–$5M who's successful by every outside measure — and completely stuck inside. Real talk about what it actually takes to get unstuck and start growing on purpose.

Listen on Spotify →
Life + Business
The Sallie Ogden Show

What does it actually mean to build a life that fills you up — not just a business that looks good? Honest conversations about success, fulfillment, and what we're really hungry for.

Watch on YouTube →
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The Weekly Newsletter

One idea every week.
Business and life, both.

Every week I send one thing — a tool, a truth, a reframe — that helps you run your business better and build the life you actually want. No fluff. No filler. Just the real stuff.

No spam. Unsubscribe anytime. I hate a cluttered inbox too.

Let's Talk

Ready to stop guessing
and start knowing?

If you've been nodding along reading this — that's not an accident. This is built for you. Book a call and let's spend 30 minutes looking at your business together. No pitch, no pressure. Just clarity.

30 minutes · Free · On Zoom · No strings attached