BRIMM Capital / The Profit Map
In as little as 48 hours, know your most profitable products, your most valuable customers, and the three moves that actually grow your business.
You don't watch a course. You run a system. I hand you the AI prompts. They fill your spreadsheets with your real numbers. You read your map and make your next move.
The exact structure I install inside businesses for $15,000. Yours to run yourself for $497.
Normally $997. Yours today for $497.
Digital delivery. Instant access. 30-day guarantee.
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DM me the word MAP →The Truth
You can add team members. You can hand the work to an agency. You can grind until you're exhausted. None of it fixes the real problem, because your income is still tied to your instincts instead of your numbers.
You're at the level where you have to know which products make money, which customers are worth keeping, and which efforts are quietly draining you. And yes, we both know you'd rather be creating, selling, building. But those 48 hours of clarity are the thing that actually makes you more money.
It's the starting and stopping that's wearing you out. The push and pull of the next idea. The not knowing whether any of it is paying off. That goes away the moment you can see where your money actually lives.
"I keep starting things and stopping them. I can't tell what's actually working."
"I've hired and delegated and I'm somehow more tired, not less."
"I don't know if the work I'm doing is even paying off."
"I make every call on instinct, and the doubt eats my whole day."
The money is already there. You just can't see it yet. The Profit Map is how you see it.
The Method
This is the proprietary method behind The Profit Map. The same path I walk founders through inside a full engagement, built so you can run it yourself.
Every number that matters, in one place, in 48 hours. You don't build a single spreadsheet. You paste the prompt, answer a few questions with your real numbers, and the map builds itself.
The map shows you what instinct never could. Which products actually make money. Which customers are worth the most. Where the profit has been leaking out the back.
You walk away with your next three moves. What to grow, what to cut, what to stop guessing about. No more starting and stopping. A path you can actually follow.
How It Works
You're tired of buying things you have to watch for hours and then build yourself. So this does the building for you. Three steps, your real numbers, an afternoon.
A clean spreadsheet, already built. No formulas to write, no template to figure out. It's ready for your numbers.
Drop the included AI prompt into ChatGPT or Claude. Answer its questions with your real numbers. It does the work a consultant would charge you thousands for.
The sheet fills with your actual business. You see where the money is, where it isn't, and what to do next. Done in 48 hours, not a semester.
You already know what running on instinct feels like. This is what running on a map feels like instead.
Get Instant Access · $497The Shift
Not theory. These are the exact shifts that happen the moment you stop guessing and start reading your numbers.
What Happens When the Guessing Stops
Results from founders who ran this exact method inside a full engagement. The Profit Map gives you the same path, built to run yourself.
I had no idea my top revenue channel was one of my lowest margin ones. Once we separated it out, the path was obvious. We didn't need more sales. We needed to sell differently.
$777K in additional profit identified
$8M home decor business, wholesale and retail
We were running four different businesses inside one and dominating none of them. Naming that changed everything. Now we know exactly where to put our energy.
$250K in improvements identified
Multi-channel product and experience business, Gulf Coast
The accounting was clean but it wasn't telling me what I needed to know. Once the numbers were restructured around how I actually run the business, I saw things I'd been missing for years.
$350K+ in improvements identified
Service and retail business, Southeast
What You Walk Away With
Every tool comes with the AI prompt that fills it with your real numbers, plus a short walkthrough if you want one. You're not studying. You're building your map.
The founder-as-the-system problem, named. Why this stage is harder than the last, and the one thing that has to change before the numbers can.
Profit, Subtraction, Clarity, Sellability, Beliefs. What each one looks like now that you have real revenue and a real team.
The single most important tool here. Know every Friday exactly where you stand, and spot the leak before it becomes a flood.
Product and offer profitability down to the SKU. The questions to ask before you discount, hire, or expand. The exact spots your money leaks out.
Why your customer value is probably wrong, what it really is, and the hidden revenue sitting in your existing list that most founders never touch.
Why your promotions feel random, and what it looks like to plan revenue on purpose. The annual calendar that makes the year feel intentional.
Structure when you have 2 to 7 people. Role clarity when everyone wears five hats. How to stop being the bottleneck without losing what makes the business yours.
Pipeline or sell-through, leveled up. What to track once you finally have more data than you know what to do with.
How planning changes when other people are involved. The offsite ritual. How to plan with your team instead of for them.
What has to be true to break the next ceiling and stay sane doing it. The honest moment a better spreadsheet stops being enough.
Ten tools. The AI prompts that fill them. Your whole business on one map in 48 hours.
Get Instant Access · $497If You Want to Watch One
Fifteen short walkthroughs, three to five minutes each. They're here if you want to see a tool in action. They are not a course you have to finish. The prompts do the heavy lifting.
Who This Is For
This is for you if...
This is not for you if...
Sallie Ogden
Founder, BRIMM Capital
I spent over a decade as a labor and employment attorney before I started going inside businesses as an interim CEO. I've sat at the table of product companies, service businesses, equipment dealerships, and retail operations. All doing real revenue. All running on instinct.
The pattern was always the same. The founder was the operating system. Every decision, every exception, every number that mattered lived in her head. The business was profitable but fragile. It couldn't run without her, and she couldn't see a way out of that.
The Profit Map is the exact structure I build inside client businesses in the first weeks of a Profit Growth Plan. I pulled it out, wired AI prompts to it so you don't have to build a thing, and made it something you run yourself in about 48 hours. I kept watching smart founders fly blind on numbers a few good tools could have shown them in an afternoon.
"An owner doesn't need more information. She needs the right information, in the right order, in language she can use with her team on Monday."
Sallie Ogden, BRIMM CapitalI've run this map inside an $8M home decor business, a Gulf Coast boutique, an equipment dealership doing $11M, and a $4.5M jewelry brand. It works across industries because the problem is the same. Founder-as-the-system is a ceiling, and seeing your real numbers is the way through it.
The same map Sallie builds inside a full engagement. Yours to run yourself, today.
Get Instant Access · $497The Guarantee
Run the prompts. Build your map. Put your real numbers into at least one tool. If after 30 days you don't see your business more clearly than you did before, email sallie@growwiththebrimm.com and we'll refund every dollar. No forms. No hoops. No questions that make you feel like you did something wrong.
It works when you run it. That's the only condition.
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Digital System
Find your most profitable products, customers, and next moves. In 48 hours.
One-time payment. Instant digital delivery. 30-day guarantee.
Everything in the map
One-time payment · Instant digital delivery · 30-day guarantee
Still on the fence, or not sure this fits where you are?
DM me the word MAP and tell me where you're stuck →What Comes Next
The Profit Map shows you exactly what's working and what isn't. For most founders, that's enough to make real moves. For some, it surfaces something bigger. A structural problem. A revenue ceiling. A margin issue that needs real strategic eyes, not just a better spreadsheet. If that's where you land, the Profit Growth Plan is the next conversation. A 4 to 6 week deep-dive where I go inside your business and build the next version of it with you. The Profit Map gets you clear. The PGP gets you rebuilt.
Learn about the Profit Growth Plan →