the brimm

You’ve built the business.
Let’s figure out its next move.

FOR WOMEN FOUNDERS WITH A REAL BUSINESS AND REAL CUSTOMERS

Know where your next growth opportunity is, what to do first, and have experienced support as you put it into action.

Founder Forum is a six-month small group for women business owners. Together, we’ll build your personalized Growth Plan, with two calls a month and access to me between calls to help you carry it out.

let's see if it's a fit for you

We’ll talk about where your business stands, what you want to change, and whether Founder Forum is the right fit. Booking doesn’t commit you to joining.

Your first move, underway in seven days.

In your first seven days, we’ll identify your first priority and map the action to take before our next call.

You have customers. You have sales. What deserves your attention next?

More consistent sales · More money from each sale · Customers who come back · A team that helps you grow

You’ve built something real. Now you’re deciding how to grow it: bring in more customers, improve your pricing, create more repeat business, or build the team to support it.

Each option takes time and money. You want to understand which move makes sense for your business and how to carry it out alongside everything you’re already managing.

We’ll look at your goals, your numbers, and how your business runs. Together, we’ll identify the opportunity, choose your first priority, and build a plan you can put into action.

WHAT HAPPENS FIRST

Your first seven days have a clear purpose. 

We'll review your business, choose an opportunity, and get the first action underway. 

Find the Opportunity

01

Build the Plan

Get It Underway

02

03

Review your goals, your numbers & current offers. 

Choose the first priority and document the steps to put it into action.

Take the first action with my support. 

A Plan You Can Actually Use 

see the work

Your Growth Plan helps you decide which offers to focus on, what to charge, how to attract customers and bring them back—and where to put your time and money next.

WHO'S RUNNING THIS?  

You don't need a cheerleader.
You need someone who's run a company.

If you've ever paid for help and walked away with a pep talk and a plan you could have written yourself, you're right to be careful.

I'm Sallie Ogden, and I've spent about 22 years running businesses, not just advising them. I've been the one making the hard calls: what to charge, who to hire, where to spend, and what to stop doing.

So when you bring your numbers into the room, you won't get cheering or theory. You'll get the judgment of someone who has faced the same decisions you're facing, and lived with what happened next.
-

That's why Founder Forum starts with your real numbers, not a motivational speech. And it's why part of my fee is paid only if you hit the goal we set together. I'm willing to put it on the line because I've done this work from the inside.

BOOK A CALL WITH SALLIE

What Happens After the First Move? 

Your first move is the beginning.

01

Month 1: Build the Plan

Identify what's really limiting growth. 

02

Months 4-6: Make progress sustainable.

Develop the processes and support needed to carry the changes forward.


03

Once the first action is underway, we’ll review what happens and use that information to build your broader growth plan. Throughout, we’ll meet twice a month on Zoom, with support between calls through WhatsApp and email.

Months 2-3: Execute & Adjust

Put the plan into practice, track the response, and work through decisions with my support.

Your numbers set the agenda.

WHAT WE WORK ON

There's no fixed curriculum. We work on whatever your numbers say matters most right now, and owners are often surprised which lever it turns out to be.

Offers & Pricing

customer
acquisition

sales &
conversion

revenue & profit

priorities & execution

systems & 
support

create & refine offers that drive growth

FIND AND ATTRACT MORE OF THE RIGHT CUSTOMERS

IMPROVE CONVERSION ACROSS YOUR SALES PROCESS

INCREASE REVENUE & BUILD A HEALTHIER BOTTOM LINE

FOCUS, EXECUTE, AND MAKE REAL PROGRESS FASTER

PUT THE RIGHT SYSTEMS AND SUPPORT IN PLACE TO SCALE

From unpredictable project payments to a six-month retainer.   

A GROWTH PLAN IN ACTION

A consulting business owner's experience working with Sallie. 

Where we started

Monthly sales were wildly inconsistent. Payments came in chunks and the owner wasn't sure how to create income she could count on. 

The opportunity 

We restructured a one-time project into a six-month retainer, with clear monthly deliverables working toward one larger transformation. 

What we did together

What happened next

We revised the offer and developed the language to present it. I reviewed the wording and helped her get it ready for her next pitch. 

Her very next pitch was accepted: six months of recurring monthly payments and a total fee nearly double the original project fee. 

01

03

04

02

Identified, revised, and put into action within our first week together. 

Inside The Founder Forum, we'll work through your next move with the same hands-on approach. 

What's Included

Six months of strategy and hands-on help.

90-minute kickoff call 

let's chat!

A written growth plan in month one, built around the one move that matters most in your business

Support between calls by WhatsApp and email, so you're not stuck waiting two weeks for an answer

Access to Sallie's recommended contractors, including an accountant and a bookkeeper

A room of 8 to 10 women who run real businesses, small enough for every business to get attention on every call

Two 60-minute group calls a month on Zoom, every second and fourth Wednesday

Individual attention: We use our calls to review progress, work through current decisions, and identify next steps. When your business needs a deeper discussion, we make space for it. Between calls, you can bring questions to me through WhatsApp and email.

Clients shares their experiences working with me in my previous group coaching program.

Worried this will become another program you don't have time to use?  

THE SUPPORT TO FOLLOW THROUGH

You're already running a business. Let's make the next steps fit the week you actually have. 

A plan for your business

We start with your goals and your capacity. Together we build your personalized Growth Plan and identify where to focus first. 

Clear Priorities

Know what deserves your attention now and what can wait. 

Working Calls

Bring your decisions, questions, and obstacles. We'll work through them together. 

Between-call support

A plan that evolves

Ask for help in WhatsApp when something comes up.

As you learn what works, we adjust your next steps.

Bring the business you have today. We'll work on what it needs next. 

What happens when an owner finds the right lever

+$280K

in additional revenue in 90 days 

in annual revenue

in monthly revenue in 30 days

$750K - $2.3M

$0 - $15K

jewelry company

PR company

interior designer

A jewelry business owner came to me considering a marketing agency to help grow sales.

We examined her customer data and found an opportunity: her best customers could be buying more often. Together, we built a VIP program focused on bringing those customers back to purchase again. The result was an additional $280,000 in revenue, without taking on the proposed $10,000-a-month agency expense.

That’s the kind of work we do in Founder Forum. We look closely at your business, identify where the opportunity is, and build a plan around it, with my support as you put it into action.

Before she spent $10,000 a month on marketing, we looked at the customers she already had.

Your business is established business

You have existing offers and customers

You're ready to improve your numbers

You’re willing to implement. 

Founder Forum is for you if:

You’re still trying to decide what business to start

You don’t yet have any paying customers 

You’re looking for general inspiration or a step-by-step marketing class.

Founder Forum is not for you if: 

You want meaningful growth without a heavier business

You want a guaranteed shortcut without examining or changing anything inside the business.

Your investment and how it works. 

$1000 / MONTH

the founder forum

for six months 

Plus a $1500 success fee when you hit your agreed upon final success goals. This means I only get my full fee if you succeed! 

Leave at any time with no further payments. The current month isn't refunded.

chat with sallie

booking just starts the conversation. it does not obligate you to anything. 

Who is The Founder Forum for?

Founder Forum is for women who already have an operating business, paying customers, and sales they want to grow. You may be working on your own or have a small team. You want experienced help identifying the best opportunity in your business and putting a clear plan into action.

What if I’m already slammed? I’m scared I’m too busy to commit right now.

The group calls take two hours each month, in addition to the initial kickoff. Between calls, your time goes toward the priorities in your own business. There’s no fixed course curriculum you have to complete, so it’s about giving you back your time to focus on the greatest priorities in your business. You will feel less stressed as a result of the work we choose to do together.

Is my company big enough for the Founder Forum?

There isn’t an arbitrary minimum amount of money that you need to have earned. You do need existing offers, customers, and enough sales activity for us to examine what’s happening. If you’re still deciding what business to start or haven’t had paying customers yet, another starting point will serve you better.

What’s included? And what if I miss a call?

Founder Forum includes a 90-minute kickoff, a written growth plan in month one, two 60-minute group calls each month, and support between calls through WhatsApp and email. You’ll also have access to my recommended contractors, including accounting and bookkeeping resources.

All calls are recorded and the recordings are shared within 24 hours of the call. You’ll have to miss a call once in a while. That’s just the nature of business, but you won’t miss out.

I’m nervous this won’t apply to my industry. How do I know this will work for my industry?

Our work starts with your actual business: what you sell, who buys, your pricing, your numbers, and how you deliver. Your plan is specific to your company. The group adds perspective from other owners, while our recommendations stay grounded in your business and goals.

What if my numbers are messy? Or I don’t even know my numbers?

You’re fine. Then that’s data too. Just bring what you have. Your books don’t need to be perfect, and you don’t need a polished spreadsheet. We’ll work with what you have and work with you to build whatever it is you need to start to collect data to grow your business.

Will you do the work for me?

You put the plan into action. I help you identify the opportunity, develop the strategy, work through decisions, and adjust based on what happens. Founder Forum provides guidance and implementation support; you remain responsible for running your business and carrying out the work.

How does the success fee work?

Before you join, we agree on a clear, measurable success condition and document it in your agreement. The $1,500 success fee is due only if that condition is achieved. We’ll explain exactly how success will be measured before you commit.

What if I need to leave?

You may leave at any time with no further monthly payments. The current month isn’t refunded. We’ll review the full enrollment terms, including how the success fee applies, before you join.

You've already done the hard part. 

You’ve built something customers pay for. Let’s decide where to take it next.

Together, we’ll identify your next growth opportunity, build your personalized plan, and work through putting it into action.

The next Founder Forum begins October 21. Let’s talk about your business and whether this is the right next step for you.

see if it's a fit for you

Six months. Small room. A business that works on purpose. 

Better businesses
Brighter women.