Grow your profit.
Strengthen you team.
Build more freedom into your business.
THE CEO FORUM · WITH SALLIE OGDEN
Get a written CEO Growth Plan for your company, a clear first action, and six months of strategic guidance as you put it to work. For established women business owners ready to shape what comes next.
We’ll talk about where your business stands, what you want to change, and whether CEO Forum is the right fit. Booking doesn’t commit you to joining.
You have a good business now. But what do you want it to become?
Profitable growth · A stronger team · More freedom to lead
There's a lot you could do next.
For the owner thinking bigger
Let's find what's worth doing.
You have customers. You have a team. You've built something you're proud of. And you can see the possibility of more.
Maybe you want to grow into a new market. Improve what the business pays you. Hire someone who can truly take work off your plate. Or build a company you could one day sell.
Each of those goals calls for different decisions. Inside CEO Forum, we examine your numbers, your team, and how the company runs. Together, we build a written plan that connects the future you want to the work your business needs next.
You'll know what we're working toward, which changes come first, and how we'll measure progress.
WHO'S RUNNING THIS?
You don't need a cheerleader.
You need someone who's run a company.
If you've ever paid for help and walked away with a pep talk and a plan you could have written yourself, you're right to be careful.
I'm Sallie Ogden, and I've spent about 22 years running businesses, not just advising them. I've been the one making the hard calls: what to charge, who to hire, where to spend, and what to stop doing.
So when you bring your numbers into the room, you won't get cheering or theory. You'll get the judgment of someone who has faced the same decisions you're facing, and lived with what happened next.
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That's why CEO Forum starts with your real numbers, not a motivational speech.
A clear first priority.
A documented next action.
After you submit your intake information, I review your goals and business, identify the first priority with you, and document the action we’ll take and how we’ll evaluate it.
That might mean examining a margin issue, working through a planned hire, or choosing which growth opportunity deserves attention first.
YOUR FIRST SEVEN DAYS
Your written
CEO Growth Plan.
YOUR FIRST MONTH
We connect your financial goals, growth opportunities, and team needs in one plan. You’ll have clear priorities for the next 90 days, with responsibilities, milestones, and a simple way to track progress.
The plan reflects your business and resources. As you implement, we use what happens to adjust the next steps.
A company that grows.
A life with room to enjoy it.
What you want from the next chapter
Growth that pays you more.
A team that can carry more.
More choice in your role as owner.
01.
02.
03.
Find where the real opportunity is in your sales, pricing, and margins. Build your growth priorities around the money the business keeps and what you want it to pay you.
Get clear on who owns what, where you need stronger leadership, and which hires or changes would make the greatest difference to how the business runs.
Work toward a business that can function with less of your daily involvement, so you can focus on leading, creating, or preparing for a different future.
We build the plan around what you want to own.
Know where you’re going.
And what needs to happen next.
The centerpiece: your CEO Growth Plan
You receive a written plan you can use to lead your company and guide your team. Each priority has a purpose, an owner, and a way to assess progress.
Your business and financial goals
The opportunities we’re prioritizing
A 90-day action plan with responsibilities
The team or operating changes needed
The team or operating changes needed
What happens when an owner finds the right lever
+$280K
in additional revenue in 90 days
in annual revenue
in monthly revenue in 30 days
$750K - $2.3M
$0 - $15K
jewelry company
PR company
interior designer
A jewelry business owner came to me considering a marketing agency to help grow sales.
We examined her customer data and found an opportunity: her best customers could be buying more often. Together, we built a VIP program focused on bringing those customers back to purchase again. The result was an additional $280,000 in revenue, without taking on the proposed $10,000-a-month agency expense.
That’s the kind of work we do in Founder Forum. We look closely at your business, identify where the opportunity is, and build a plan around it, with my support as you put it into action.
Before she spent $10,000 a month on marketing, we looked at the customers she already had.
Bring the decision you keep coming back to.
You don't have to arrive with the answer. These are exactly the kinds of conversations we make room for.
The work is specific to you
01
02
03
04
“Where should we grow next?”
Let's look at the opportunity, the numbers, and what your team can deliver before you commit to another offer, location, or sales channel.
We'll examine your pricing, margins, and cost of delivery to see where growth can create a better return.
“We're selling more. How do we keep more?”
You'll have the support to work through the role, the responsibilities, and the economics so your next hire solves the right problem.
“Who do I need to hire, and what should they own?”
Together we'll think through the systems, leadership, and changes you need for more flexibility or a possible future sale.
“How do I get the business ready for my next chapter?”
Your plan comes
with help using it.
What’s included in THE CEO Forum
01.
02.
Your business review and first action.
A plan your team can act on.
We start with your goals, numbers, and the company you’ve built. You receive a documented first priority and next action within seven days of completing your intake.
We start with your goals, numbers, and the company you’ve built. You receive a documented first priority and next action within seven days of completing your intake.
03.
Twice-monthly advisory calls.
Bring your progress and real decisions to the group. Get coaching, work through the next steps, and learn alongside a small room of established women business owners.
Your written CEO Growth Plan.
04.
We start with your goals, numbers, and the company you’ve built. You receive a documented first priority and next action within seven days of completing your intake.
05.
A scorecard that keeps the work focused.
We choose the measures that matter for your goals, then use them to review progress and adjust your priorities as the business changes.
WhatsApp support between calls.
We choose the measures that matter for your goals, then use them to review progress and adjust your priorities as the business changes.
06.
For women with
real businesses
and bigger plans.
